Mobile Games ANALYSIS
Premium vs Free-to-Play: The Mobile Divide
Paid up front or free with purchases? The two business models produce fundamentally different games. A look at what each does well…
#free-to-play
Mobile Games EXPLAINER
How Free-to-Play Games Are Designed to Retain You
Retention is the metric that rules free-to-play mobile design. Here is how daily rewards, energy systems, and live events are engineered to…
Mobile Games RETROSPECTIVE
Why Among Us Became a Global Phenomenon
Released to near silence in 2018, Among Us became one of the most-played games on the planet two years later. The reasons…
Mobile Games EXPLAINER
How Gacha Monetization Actually Works on Mobile
Gacha games turn randomized character draws into a business model. Here is how the pity systems, banners, and dual-currency economies behind them…